Multi-dimensional and Multi-level Insight Into The Retail Market

Region

Covering retail market and providing multi-level market segment data monitoring including national and county-level Separate data report of 18 provinces and 100+ cities for delicacy management
Region
Covering retail market and providing multi-level market segment data monitoring including national and county-level Separate data report of 18 provinces and 100+ cities for delicacy management
Categories
Full category coverage: drugs (chemical drugs /Chinese patent medicines /biological products), non-drugs (medical devices /health products and health food) Professional labeling system, supporting multi-dimentional data analysis
Categories
Full category coverage: drugs (chemical drugs /Chinese patent medicines /biological products), non-drugs (medical devices /health products and health food) Professional labeling system, supporting multi-dimentional data analysis
Indicators
General indicators: value of sales, sales volume, price, product distribution.
Derivative indicators: sales share, growth rate, single-point selling power
Indicators
General indicators: value of sales, sales volume, price, product distribution.
Derivative indicators: sales share, growth rate, single-point selling power
Duration
Time accurate to month
Support analysis on a quarterly, semi-annually and annually basis
Duration
Time accurate to month
Support analysis on a quarterly, semi-annually and annually basis
Retail Market Insight
Have multi-dimensional insight into the pharmaceutical retail market, help enterprises to keep abreast of the latest market trends, leverage growth opportunities for brands, and formulate efficient product and channel strategies
Meet Demand With Insight And Win Competition With Action
What business problems can retail market insight solve?
Trend
Compete

Product

Region

Price

Promotion
What factors are driving the development of the industry? What is the impact of policies on industrial trends? What are the high potential categories? How to deconstruct the driving force of growth from the dimensions of stock and increment? Which market segment should I choose? What are the competition barriers and competition patterns in the market? Which product will give me the maximum increment?
Which regions are the most important markets? How to develop regional competition strategy based on the analysis of the performance of this product /competitors? Which areas are not strong enough for small and medium brands? What are the distribution strategies will provide the greatest opportunities for sales growth?
Which regions are the most important markets? How to develop regional competition strategy based on the analysis of the performance of this product /competitors? Which areas are not strong enough for small and medium brands? What are the distribution strategies will provide the greatest opportunities for sales growth? How to make breakthrough base on the trend of category price levels? How much impact will price increase or reduction have on my sales? How to calculate the optimal pricing of products? How do price trends in the market affect brand competitiveness? What is the optimal price strategy?
How effective is the promotion campaigns? Has there been any change in my target customer profile? Which brands are competing with my brand for target customers? Is there a possibility of concomitant medication of the brand?
Product
Region
Price
Promotion
Full Coverage
Full coverage of nationwide retail pharmacies An overview of urban and county-level markets
Full Coverage
Full coverage of nationwide retail pharmacies An overview of urban and county-level markets

Scientific Statistics

Adopting scientific data processing and statistical methods Massive sample data, stable collection and high accuracy

Scientific Statistics

Adopting scientific data processing and statistical methods Massive sample data, stable collection and high accuracy
Graininess
Perfect product labeling system, single product-level data analysis Rich market segments,  separate report of up to 18 provinces and 100+ cities
Graininess
Perfect product labeling system, single product-level data analysis Rich market segments,  separate report of up to 18 provinces and 100+ cities
Product Advantages
Insight Report
Intelligent Insight Tool
Focus on business problems, conduct in-depth analysis and provide solutions; tap brand incremental opportunities based on comprehensive market insights
Form of delivery: PPT report
Customized report content
Precisely meet business needs

Detailed interpretation report by professional teams

Flexible application of various

insight models

Efficient multi-dimensional insight tools to meet customer needs in a timely manner
Delivery toolsPower BI
Efficient
Comprehensive
Professional
Flexible
Rapid data updates
Macro-to micro-structured presentation
Applying 4P insight model
Tailor-made analysis dimensions
according to needs
Products & Services
Customer case
A Global Pharmaceutical Giant
Provide customers with data monitoring and analysis insight services for retail pharmacy market, covering both the macro retail market and the regional niche market; identify market opportunities; provide decision-making support for channel management and product sales planning.
A Global Pharmaceutical Giant
Provide customers with data monitoring and analysis insight services for retail pharmacy market, covering both the macro retail market and the regional niche market; identify market opportunities; provide decision-making support for channel management and product sales planning.

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News
中康CMH剖析医药市场驱动力和消费者需求的变化,揭示了药品零售行业未来增长的新引擎
2021-09-25
Accomplish efficient connection of health industry and innovate efficiency of health industry
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