User-Production-Scene Insight System
Insight into what target consumers think and do
User
User
Decision-making path, demand mining and analysis, behavior and attitude research
Decision-making path, demand mining and analysis, behavior and attitude research
Production
Production
Competitiveness evaluation, brand positioning and tracking, product evaluation and testing research
Competitiveness evaluation, brand positioning and tracking, product evaluation and testing research
Scene
Scene
Terminal image research, terminal intelligence research, terminal professional ability research
Terminal image research, terminal intelligence research, terminal professional ability research
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Consumer Insight
The "user-production-scene" insight system in the health industry finds out the real needs and motives of consumers, doctors and pharmacies, gains insight into the relationship among brands and products and consumers, and researches sales strategies of the retail channel
Meet Demand With Insight And Win Competition With Action
What business problems can consumer insight solve?
What are the trends in consumption?
Is the product competitive?
Is consumer demand met?
Can the channels meet the demands?
价格
Reliable Samples and Data
The huge self-owned vertical sample database covers the multi-terminal research and execution ability of doctors, pharmacy owners, patients and buyers across the country for collecting real consumer behavior data.
Reliable Samples and Data
The huge self-owned vertical sample database covers the multi-terminal research and execution ability of doctors, pharmacy owners, patients and buyers across the country for collecting real consumer behavior data.
Rich Industry Experience
A research team with insight into the health industry for more than ten years
A full-category service capability covering medicines, health products, and medical devices
A complete health industry information system
Rich Industry Experience
A research team with insight into the health industry for more than ten years
A full-category service capability covering medicines, health products, and medical devices
A complete health industry information system
Abundant Resources
The channel cooperation resources for physical hospitals, internet hospitals, pharmacies and medical e-commerce merchants
Healthcare Link platform integrates the promotion scenarios of marketing B-end and C-end
Abundant medical channel data
Abundant Resources
The channel cooperation resources for physical hospitals, internet hospitals, pharmacies and medical e-commerce merchants
Healthcare Link platform integrates the promotion scenarios of marketing B-end and C-end
Abundant medical channel data
Product Advantage
"User" Research "Production" Research "Scene" Research |
"User" Research
Research on the history of medication
DOT research
Patient flow research
Demand research
Market opportunity research
Doctor/clerk research
Research on the influencing factors of purchase
Research on profile of customer segmentation
Research on behavior and attitude
"Production" Research
Product positioning and core selling points
Brand positioning research
Brand health monitoring
Competitive product analysis
Product satisfaction research
Product testing (price/packaging/concept, etc.)
"Scene" Research
Research on sales behavior of clerk
Terminal image research
Terminal intelligence research
Terminal professional ability research
Products & Services
Customer Case
Case I
Customer: a foreign-funded enterprise
Service content: Study the characteristics of the medication history of patients using different types of drugs and the key drivers, explore the main considerations and underlying incentives of each key node and scenario in their medication history, clarify the medication history of different consumer groups in the low-end market, and help the enterprise forestall the low-end market.
Case I
Customer: a foreign-funded enterprise
Service content: Study the characteristics of the medication history of patients using different types of drugs and the key drivers, explore the main considerations and underlying incentives of each key node and scenario in their medication history, clarify the medication history of different consumer groups in the low-end market, and help the enterprise forestall the low-end market.
Case II
Customer: a foreign-funded health care enterprise
Service content: Conduct research into its Calcium D, probiotics and DHA categories for pregnant women and user profile, usage scenarios, main appeals and behavior characteristics, determine the most important communication and selling points, communication scenarios and speech skills of the product in the retail channel, so that the clerks can effectively recommend this product through retail channels.
Case II
Customer: a foreign-funded health care enterprise
Service content: Conduct research into its Calcium D, probiotics and DHA categories for pregnant women and user profile, usage scenarios, main appeals and behavior characteristics, determine the most important communication and selling points, communication scenarios and speech skills of the product in the retail channel, so that the clerks can effectively recommend this product through retail channels.
Case III
Customer: a well-known global household medical device company
Service content: through enterprise decision-making and terminal chronic disease specialists, conduct in-depth research into the overall business logic and practical process of chain chronic disease management so as to provide research support for the enterprise and the channels to explore models and opportunities for cooperation.
Case III
Customer: a well-known global household medical device company
Service content: through enterprise decision-making and terminal chronic disease specialists, conduct in-depth research into the overall business logic and practical process of chain chronic disease management so as to provide research support for the enterprise and the channels to explore models and opportunities for cooperation.
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