What Are The Core Indicators That Drive Brand Growth?
Percentage of sales
Proportion of orders
Brand penetration rate
Brand per customer transaction
Brand unit price
Average amount of consumption
LinkedSee SmartBi
It is an intelligent reporting system based on massive real-time shopping receipts. It monitors and analyzes the effects of activities and evaluates recent business performance and past trends based on per customer transaction, average amount of consumption and customer unit prices to help brands make marketing decisions.
Business problems that LinkedSee SmartBi can solve
Product Popularity
Penetration Rate
Growth Driving Force
· Which products are the most popular in the retail pharmacy?
· How popular are our products?
After the launch of the new drug and during the advertising/promotional period, is there a continuous increase in the number of purchasers?
· What is the driving force for brand growth?
· What improvements can we make?
Product Advantage
Real
Real consumption data, no exaggeration of samples
Real
Real consumption data, no exaggeration of samples
Efficient
Sign up and use it immediately to check the performance of the previous week
Efficient
Sign up and use it immediately to check the performance of the previous week
Continuous
Continuously track the data and keep abreast of the change of the trend
Continuous
Continuously track the data and keep abreast of the change of the trend
Products & Services
Data Resource Index System Analysis of brand growth driving force Weekly Report Sample |
LinkedSee SmartBi is based on real sample retail pharmacies and collects massive real-time transaction data, so it is universally representative.
注:
1、连锁类型：年营业额大于2亿-大型；5000万-2亿-中型；小于5000万-小型。
2、连锁接入率=小票各类型采集连锁数量/全国各类型连锁数量
3、小票资源入库会员数8000万，其中瓴西消费者洞察系统内活跃用户超过6000万（有持续交易记录的会员）
Fine data analysis to realize effective retail distribution of health products
品牌在不同省份每周的单店产出如何？哪些省份发展得好？
发展得好的省份靠什么驱动？是订单量还是客单价？
客单价增长是靠价格还是客品数驱动？
不同省份的头部品牌表现如何？我们与头部品牌有哪些差距？
Provide customers with weekly brand monitoring of TOP50 cold medicine and skin medicine in key provinces based on the weekly consumer penetration rate, average amount of consumption and per customer transaction to help the marketing department, sales department and regional companies evaluate the effects of recent activities, brands performance and competing products performance in a timely manner.
Provide customers with weekly brand monitoring of TOP50 cold medicine and skin medicine in key provinces based on the weekly consumer penetration rate, average amount of consumption and per customer transaction to help the marketing department, sales department and regional companies evaluate the effects of recent activities, brands performance and competing products performance in a timely manner.
A Well-known Domestic Listed Pharmaceutical Enterprise
A Well-known Domestic Listed Pharmaceutical Enterprise
Customer Case
Provide customers with monitoring of monthly drug purchase behavior and DOT (Per Capita Purchase Amount) of new and old users of customer's products and competing products to help customers keep abreast of the changes in drug purchases by new and old users of customer's products and competing products, and formulate targeted improvement measures in a timely manner.
Provide customers with monitoring of monthly drug purchase behavior and DOT (Per Capita Purchase Amount) of new and old users of customer's products and competing products to help customers keep abreast of the changes in drug purchases by new and old users of customer's products and competing products, and formulate targeted improvement measures in a timely manner.
A Multinational Pharmaceutical Enterprise
A Multinational Pharmaceutical Enterprise
Provide customers with monthly category structure changes in key provinces and price monitoring of top categories to help customers optimize category structure and make price planning for key categories.
Provide customers with monthly category structure changes in key provinces and price monitoring of top categories to help customers optimize category structure and make price planning for key categories.
A Domestic Listed Pharmaceutical Enterprise
A Domestic Listed Pharmaceutical Enterprise
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2021-12-18
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