Value Of Marketing Scenario Solution
FOUR VALUES
FOUR VALUES
Marketing Efficiency Improvement
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Accurate Brand Label
Data Support Anchoring And Docking
Continuous Effect Evaluation Optimization
Solution
LinkTo
Digital Marketing System
Digital Marketing System
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LinkTo
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YDT
Help to make efficient decisions about pharmacy channel management based on big data
Help to make efficient decisions about pharmacy channel management based on big data
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YDT
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开思
健康产业智能情报,实现销售智能决策
健康产业智能情报,实现销售智能决策
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开思-健康产业智能情报系统
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CHIS
Smart intelligence of the health industry for making intelligent sales decisions
Smart intelligence of the health industry for making intelligent sales decisions
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CHIS-Health industry intelligent information system
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Scenario Empowerment
LinkedSee
Consumer insight system
Consumer insight system
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LinkedSee
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Customer Case
A Well-known Hong Kong-funded Health Company
A Well-known VD Company

LinkTo helps customers and cooperative chains to jointly create digital marketing scenarios, and brings efficient sales conversions for the chains to acquire new customers.


Marketing Strategy

Identify target groups and high-potential groups for precise delivery


Actual Results

Reach target groups through low-cost advertisement

Click-through rate higher than that of the industry average

Sales increase during advertising period compared with non-advertising period

Create integrated marketing that integrates online and offline shelf sales

Enable brand delivery and cooperate with 8 KA chains to create a tripartite retail model


Marketing Strategy

Accurately determine core target groups and cover high-potential target groups


Actual Results

The first case of customer product "Circle of Friends" access to the pharmaceutical industry, a model effect

Successfully cooperate with multiple chain stores in multiple regions to create a point-to-point close loop

Clicks is higher than the year-on-year target, which effectively attracts customer traffic

News
12月初,《药品网络销售监督管理办法》正式施行,医药业内众多人士认为,药品全域零售已迎来高质量发展的时代。近日,中康正式发布的《2022中国药品市场全域零售报告》也显示,在标外市场的重要性不断提升的大背景下,2022年实体药房市场(包含O2O)增速将达5.2%,电商B2C作为市场增长的主要驱动者,增速将达20.8%。全域零售为标外市场贡献增长活力,势在必行。该报告也分析认为,全域零售市场增长...
2022-12-26
随着各地防疫政策优化,加上冬季呼吸道疾病发病率增加,市民购买退热药的需求大增。近期以来,市场中出现了退热药供不应求的现象。其中,具有解热镇痛作用的布洛芬,在退热药行业中成功“出圈”,受到的市场关注度颇高。第一财经记者在走访药店时,有多位店员表示该药“缺货”。然而,第一财经记者查阅国家药监局官网发现,在国产企业中,拿到布洛芬的注册批文数量多达558个。这些批文下,涉及到的企业数量...
2022-12-12
12月1日起,国家市场监督管理总局发布的《药品网络销售监督管理办法》(以下简称《办法》)正式施行。前一日,国家药品监督管理局发布《药品网络销售禁止清单(第一版)》,也自12月1日起施行。药品零售行业迎来强监管时代。虽然目前OTC(非处方药)药品仍为O2O市场的主要组成部分,但在国家推进处方外流、网售处方药、双通道政策的背景下,自2020年底以来,处方药占比持续上升。
2022-12-02
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